Creating and Maintaining a Viable Internet Presence

Length: 1-1.5 hours
Tech Requirements: DV projector/screen + wifi [Pdfs can be used to give presentation if no wifi is available]
Teaching Artist: Damien Luxe

The goal of this presentation is to relay vital, “how-to” new media strategies for people with limited to moderate internet experience and zero to moderate capital. We will cover specifics on how to use the web to establish an internet presence for an existing cause or how to to create a project founded in new media, using web 1.0 HTML page building skills, and web 2.0 capabilities such as broadcasting and social networking to foster community and action. We will focus on utilizing shareware and freeware to ensure that access to programs is as economically obstacle-free as possible. All participants will leave the presentation with a knowledge bank and insight of how to utilize this medium to increase their visibility, as well as hands on skills and online resources.

In this presentation, we will inform participants on specific technologies such as site building, marketing, music production & podcasting, blogging, mailing lists, forums, and web2.0 social networking capacities in order to overview many modes of expression and distribution available. We will take it a step further, providing resources and a step-by-step practicum to engage in capacity building, networking, and information dissemination for individuals and organizations on a low and no-cost budget by demonstrating the creation of:
1) a simple web page with [20mins]
2) a blog linked to it and [15mins]
3) an embedded MP3. [10mins]

Target Audience:
Beginner to intermediate internet users. Participants should have a basic understanding of computers, the web, and email for this workshop.

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